Apple Headquarters Reflects Company Values, Says Tim Cook


The smell of freshly turned earth was heavy in the warming air even as the site opened with the unveiling of a 10th anniversary iPhone at Apple Park in Silicon Valley.

“Apple Park was built to reflect Apple’s values ​​for technology and the environment,” CEO Tim Cook said after paying tribute to late Apple co-founder Steve Jobs at the first-ever event media on the new campus Tuesday. “The park itself has been converted from a sea of ​​asphalt to a green space with over 9,000 trees; designed to be transparent with nature and bring the outdoors in.”

Glass walls give the impression of staying in nature even after stepping inside. The plants and trees that take root on the large campus are native to California and are drought tolerant. All of the electricity needed to run the campus comes from an on-site solar power system, one of the largest in the world. The light descends on a curved golden stone staircase leading to the Steve Jobs Theater built into the hill.

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“Steve Jobs was an incredibly detail-oriented person, and that was his baby,” said Tim Bajarin, Creative Strategies analyst and Silicon Valley veteran. “It should be a crown jewel in the design sense.”

Apple Park was created with “extraordinary attention to detail and materials,” according to Cook. A visitor center that will open to the public later this year offers an augmented reality experience to virtually explore the campus.

About six months ago, workers began to embark on the futuristic new campus, realizing a vision defined by Jobs, the late founder of the company. The process of moving more than 12,000 people to a new campus that Jobs envisioned as a “hub of creativity and collaboration” was to continue towards the end of the year.

A theater on the new Apple Park campus has been named in honor of Jobs, who died six years ago after a battle with pancreatic cancer.

“Steve’s vision for Apple extended far beyond his time with us,” Cook said in a statement earlier this year. “He wanted Apple Park to be the home of innovation for generations to come.”

The 175-acre (70-hectare) campus with a ring-shaped main building clad in giant panels of curved glass mixes workspaces and parks. “I was amazed by the scenery,” Bajarin said after leaving Apple Park. “It was amazing how huge the campus is.”

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The design of the ring aims to promote better collaboration between those who work inside. “It’s a unique design; very different from what you think with a campus in Silicon Valley, ”said analyst Bajarin. “We’re used to campuses where there are multi-story buildings close together – Apple has broken with convention.

Campus features include a fitness center, walking trails, research labs, and an orchard.

“We approached the design, engineering and manufacture of our new campus with the same enthusiasm and design principles that characterize our products,” Jony Ive, Apple’s design director, said in a statement.

Apple celebrated its 40th birthday last year. The Silicon Valley legend stepped out of Jobs’ garage to reshape modern life with cutting-edge gadgets. Jobs, a tech-savvy marketing genius, and Steve Wozniak, who invented the Apple computer, formed what would become the world’s largest company with staggering annual profits.

The two college dropouts created the company that changed the way people use computers, listen to music, communicate on the go, and made people feel at home in a world of “apps” designed for it. work, leisure, education, health and more.

Apple’s bestselling products are the subject of worship long after the company’s humble beginnings in Jobs’ garage in Cupertino, Calif. On April 1, 1976.

The new campus is also in Cupertino, with the Jobs Theater on top of a hill overlooking the meadows and the main building. “Steve (Jobs) was elated and inspired by the Californian landscape, by its light and its expanse,” said his widow Laurene Powell Jobs. “It was his favorite frame of mind. Apple Park captures his mind incredibly well.”

Cook began the very first media event at the theater with a tribute to Steve Jobs, whose image and words were shared with the audience. “I love adapting his voice and his inspiring message,” Cook said. “We dedicated this theater to Steve because we loved him and because he loved days like this.”

Cook hosted an event where Apple claimed the future of the smartphone with an iPhone X for the 10th anniversary, including unlocking facial recognition, augmented reality capabilities and other refinements, the showcase featured.

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