Supercell’s new game, Everdale, was initially smoothly launched with a different name and under a separate company.
As reported by Kotaku, cooperative builder Everdale was smoothly launched as Valleys & Villages and released via Osmium Interactive, a bogus company designed by Supercell specifically to release the game.
According to App Annie, the game entered a phased launch phase for Android devices on September 21, 2020 in several countries around the world.
The game has received several updates, the most recent being on June 15, 2021.
Even without the industry leading name, the response to Valleys & Villages was positive and the game generated over 50,000 downloads on the Google Play Store.
Under the radar
Titles developed by Supercell, with the exception of 2012’s Hay Day, are more often than not focused on combat.
Releasing the title under a fake nickname helped the company determine if a game outside of its usual set would be a success.
Supercell launched Everdale in beta in multiple countries on August 23, 2021, describing the game as “peaceful, relaxing and filled with enchantment.”
We had the opportunity to chat with three Supercell staff about the development of the company’s latest intellectual property in nearly four years.
Meanwhile, Supercell has three new Clash titles in development, Clash Mini, Clash Heroes, and Clash Quest, which is currently in progressive launch.
Supercell’s real-time strategy Clash Royale saw a revival last month after generating its biggest volume of consumer spending in almost two years.