CHARLOTTE, North Carolina and FORT WASHINGTON, Pa.–(BUSINESS WIRE)–Wellful, Inc. (“Wellful”) was unveiled today as the new name for the parent company of Nutrisystem and Adaptive Health, which strategically merged in 2021 to form the premier health and wellness company. be direct-to-consumer and omnichannel.
The new identity reflects the organization’s unified vision of combining best-in-class technology with scientifically formulated solutions to help consumers live happier, healthier lives. Wellful’s portfolio of clinically studied wellness brands includes Nutrisystem, the leading direct-to-consumer meal solution for healthy weight management and Nugenix, the #1 vitality brand for men. The company’s portfolio also includes other well-known brands such as Instaflex, Super Beta Prostate, Peptiva and Dr. Sinatra to support joint, digestive, prostate and heart health.
Each business will continue to operate under its respective brand identity that consumers have come to love and trust.
“We are thrilled to announce our new corporate name, which reflects our mission to empower consumers to achieve their health and wellness goals through clinically studied solutions,” said Brandon Adcock, CEO of Wellful. “Our brands provide the products of choice for consumers who want to be in control of their well-being, and we are proud to enable customers around the world to live healthier, more active lives.
“The combination of Nutrisystem and Adaptive Health has helped each company better support its customers with a comprehensive assortment of vitamins and supplements, as well as premium healthy eating programs,” said Steve Mikulak, President of Nutrisystem. “Under the Wellful umbrella, we will continue to market a full suite of weight management and disease-specific therapies, and offer consumers a truly integrated approach to achieving their health and wellness goals.
“We created the Wellful platform last year to capitalize on growing consumer demand for science-based, non-pharmaceutical health and wellness solutions,” said Andrew Rosen, Managing Partner of Kainos Capital, Shareholder majority stake in Wellful. “Since then, Wellful has made tremendous strides in helping people live healthier lives, including launching over 30 new products, integrating with a single technology platform, and leveraging our combined product portfolio to better meet all the well-being needs of our customers. We look forward to further improving Wellful’s operations and expanding its product offering through innovation and complementary acquisitions, including one we just completed in the past 45 days.
Wellful strives to provide consumers with a better path to better health. Wellful’s brands have a long history of delivering results for consumers. Through Nutrisystem’s weight management solutions, Nugenix men’s health supplements, and Dr. Sinatra heart health products, among others, Wellful has demonstrated its commitment to continuous innovation and consumer results. With clinically effective products and deep brand loyalty, Wellful uses its unique omnichannel model to meet customers wherever they are on their wellness journey to help them achieve their goals. For more information about Wellful and our brands, please visit http://wellful.com.
About Kainos Capital
Kainos Capital is a middle-market private equity firm focused exclusively on the food and consumer products sectors. The Kainos team has extensive investment and operating experience in the industry, having invested approximately $3 billion in equity in more than 80 transactions with a total value of over $12 billion. The company’s strategy is to build a diverse portfolio of growing, strategically relevant food and consumer businesses. Additional information about Kainos Capital is available at www.kainoscapital.com.