Invatron announces company name change to Invafresh


TORONTO – (COMMERCIAL THREAD) – Invatron Systems Corp. (Invatron), the market leader in native fresh technology solutions for fresh food retail, today announced that it is changing its name to Invafresh. The transformation of the company’s identity is in response to its accelerated growth, advancements in its fresh-native cloud service offering, and its strategic goal of working with leading retail grocers who differentiate themselves in Fresh. With a new slogan “Think fresh. Think Forward “, the company strengthens its position in the fresh food retail market and strengthens its mission to accelerate the transition to fresher food demand and supply, to contribute to a lifestyle fresher, healthier, safer and more sustainable for grocers and consumers.

“The shift in power from businesses to consumers is forcing every brand to move from transactional to experiential. The future of the food industry is no exception. The evolution of our brand to Invafresh is living proof of our ability to adapt to changes in the market and to think of customers first. It represents the breadth of our fresh expertise and realigns our identity with our refined value proposition and primary strategic direction – to accelerate and optimize the experiential consumer journey into the fresh food retail that is a priority for grocers. global, ”said Tim Spencer, President and CEO of Invafresh.

“This is an important step for the company. We are excited to lead the ever-evolving fresh food retail technology market ready for the Invafresh brand to become synonymous with technology fueling the reinvention of fresh food management in Freshology. ”

The evolution of the company’s brand journey does justice to its 33 years of in-depth knowledge of the field, while also reflecting a new strategic focus on retailers who strategically focus on fresh produce. At the heart of the transformation is its massive impact of forecasting technologies in fresh retail markets. Invafresh’s industry-leading cloud technology powers its Freshology platform – a unified solution to process and manage demand forecasts for all processes of retail fresh merchandising, replenishment, compliance and sustainability.

The Invafresh platform is the market’s most accurate demand forecasting engine for fresh food retail operations. Common smart forecasting functions as a single source of truth for decision making and operations at all points of the customer experience: demand, production, availability, and delivery. Invafresh’s platform provides forecasting, truth about all operations that powers and unifies forecasting, plans, production and performance.

“Fresh Item Management (FIM) technology is being redefined into a more modular feature set. With fresh food leading the future of the grocery industry, the rise and acceleration of ‘Freshology’ will continue to become more important to grocery leaders, ”said Mike Griswold, Vice President, Team Leader, Supply Chain Strategy and Facilitators, Gartner. “Technology leaders in this space, such as Invafresh, must be able to provide a holistic and strategic platform designed and built to meet the unique challenges of fresh food demand and supply. ”

“Today marks the start of our Invafresh journey – a deliberate evolution of our brand to reflect a new mindset and attitude the industry craves. It also highlights the core of our success, the Freshologists behind. our company – a unified, agile, innovative, collaborative and results-driven team that will lead the reinvention of fresh in the years to come. Together, we look forward to our brand shaping the industry with endless growth possibilities for fresh food retailers globally, enabling consumers to make healthier food choices and protecting our planet by reducing waste and promoting sustainability, ”said Aneta Ranstoller, Vice President of Marketing, Invafresh.

June 8e, the company is set to introduce the new Invafresh brand in its entirety to the public with a live webinar featuring its President and CEO, Tim Spencer, joined by Rick Stein, Vice President, Fresh, IMF (The Food Industry Association). register here to save your seat and be part of the monumental moment of changing costs.

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About Invafresh:

For more than 30 years, the legacy of Invafresh has enabled fresh food retailers to create extraordinary store operating performance and differentiated consumer experiences. As a leader in Freshology, Invafresh is deployed in more than 25,000 grocery stores spanning a global reach of 15 countries to provide software platforms for omnichannel demand forecasting, merchandising, replenishment and sustainability support and to compliance. We are Freshologists building Freshology with the goal of giving grocery retailers the # 1 platform for fresh food retail operations and accelerating the transition to fresher demand and supply.

Think ahead. Think fresh.

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