- Position TKE as a people-centric service brand at the top of the elevator industry.
- Combine decades of business success with new opportunities as a forerunner of digital offerings.
Essen,Germany (AETOFil): TK Elevator, a leading global player in the elevator and escalator market, announces the launch of its new global brand, TKE. The new brand is the result of the change of ownership that took place in the middle of last year.
“The new TKE brand allows the independent company to develop further. This is an excellent opportunity to strengthen our market positioning and our technological leadership in next-generation mobility services. With the recent integration of our digital cloud-based MAX platform into all kinds of new elevator and escalator systems, we have taken an important step towards the digitalization of our products and services. This has set a new standard for quality in urban mobility solutions, ”says Peter Walker, CEO of TK Elevator. “On the other hand, the TKE brand allows us to consolidate decades of tradition, technical know-how and success.”
Designed to work effortlessly across all digital and physical channels, the new brand identity references the atmosphere of energy and optimism of sunrise. The warm and vibrant color palette, typography, and logo all signal movement, positivity, and speed. This creates an ideal environment to represent a certain spirit of empowerment, self-reliance and high-end technological excellence. The new TKE brand reflects the company’s commitment to transforming people’s lives through smart and transparent mobility solutions.
With operations worldwide and over 50,000 employees, TK Elevator builds on the successful legacy of thyssenkrupp Elevator with revenues of approximately € 8 billion in fiscal year 2019/2020 . TK Elevator’s most important line of business will continue to be the service business which currently maintains approximately 1.4 million elevators and escalators with the assistance of 24,000 service technicians around the world.
The TKE product portfolio covers a wide range of products: from freight elevators for residential and commercial buildings to highly customized cutting-edge solutions for state-of-the-art skyscrapers, like the One World Trade Center in New York. In addition to elevators, its portfolio also includes escalators and moving walks, passenger boarding bridges, stair lifts and platforms as well as tailor-made service solutions for all products, thus covering a wide range of urban mobility.
“Over the past year, TK Elevator has been successful in diversifying and evolving its service offerings while expanding its global presence,” said Peter Walker. “Our new brand identity further reflects our strong heritage of success. It also significantly underscores our goal as a people-centric service brand, a leader in the elevator industry and a pioneer in digital solutions. “
TK elevator (formerly: thyssenkrupp elevator)
With customers in more than 100 countries served by 50,000 employees, TK Elevator achieved sales of approximately € 8 billion in fiscal year 2019/2020. More than 1,000 sites around the world offer a vast network which guarantees proximity to customers. Over the past decades, TK Elevator has established itself as one of the world’s leading elevator companies and has become independent since its sale by thyssenkrupp AG in August 2020. The company’s most important line of business is the after-sales service represented by more than 24,000 service technicians. The product portfolio ranges from freight elevators for residential and commercial buildings to highly customized cutting-edge solutions for state-of-the-art skyscrapers. In addition, it also includes escalators and moving walks, passenger boarding bridges, stair lifts and lifting platforms. Cloud-based integrated service solutions, such as the MAX platform, are gaining in importance. With these digital offers, there are no more limits to urban mobility. TKE – go above and beyond.
* Source: AETOWire
© Press release 2021