When the World Health Organization (WHO) named the new variant of Covid “Omicron,” they didn’t realize it would become a nightmare for a businessman in another part of the world.
While the WHO is busy tackling the new variant and protecting humanity from a growing pandemic, a Siberian entrepreneur has sued the organization for ruining his company’s image.
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The CEO of the Omicron network of ophthalmology clinics has filed a complaint against the global organization. Alexander Padar, the CEO, has alleged that the name of the new variant of Covid is likely to harm his business.
“Our name is a registered trademark, primarily in medicine and healthcare, as this is our core service,” he said.
The businessman had invested a huge amount of money to market his clinics around the world. However, now, due to the new variant name of Covid and its rapid outbreak, when someone searches their clinics, they only see news and information about the Covid variant. “Think about it, if someone dies from ‘Omicron’ – your relative or friend, you are unlikely to go to the clinic of the same name,” he explained.
The increased spread of this variant and the growing number of cases around the world are doomed to result in irreparable financial losses for him and his business, Padar fears.
The WHO has named the Covid variants after the letters of the Greek alphabet to ensure that they are able to avoid geographic and political prejudices and stereotypes.
Meanwhile, the Omicron variant has spread around the world at a rapid rate, and several countries are now reverting to their 2020 defense strategies such as travel limitation, routine RT-PCR testing, necessary lockdowns, social distancing and mask mandates.
Researchers believe at least one mutation in the Omicron variant of COVID-19 appears to have been acquired from the common cold virus