Revation Systems Announces Company Name Change to LinkLive; Reaffirms its commitment to transforming customer engagement


SAN FRANCISCO–(BUSINESS WIRE)–Revation Systems, a customer engagement platform provider for America’s most regulated industries such as healthcare and banking, has officially changed its name to LinkLive; the name of its purpose-built, secure digital communications platform. With a 20-year track record, the upgraded brand represents the company’s ongoing journey to deliver reliable, modern customer experiences and engagement leveraging artificial intelligence (“AI”). LinkLive was co-founded by industry veteran CEO Perry Price and launched to profitability before its acquisition by Invictus Growth Partners (“Invictus”) in February of this year. LinkLive is now trusted by over 750 customers nationwide.

For nearly 20 years, the company has innovated with the LinkLive platform to go beyond a contact center solution and transactional customer interactions to a comprehensive customer engagement platform that creates meaningful and trusted experiences to meet expectations of modern consumers. This now includes AI features that enable intelligent engagement and anticipate needs using knowledge systems and bot assistance to streamline day-to-day interactions.

“Congratulations to our partners at LinkLive for their 20 years of success, vision and commitment to further transform employee engagement and trusted customers,” said Giovanni Mastronardi, President, Enterprise Banking Group at CSI. “As the expectations of today’s consumers evolve, delivering better digital experiences is becoming a business necessity. The LinkLive platform delivers this level of innovation with a high degree of security and trust, which is essential for businesses in highly regulated markets.

“Rebranding to LinkLive marks an important milestone in our commitment to providing the most trusted customer engagement platform. Overall, industries are turning to modern digital communications that foster positive experiences while building lasting relationships,” said CEO and Co-Founder Perry Price. “We have continued to grow in healthcare and banking and are poised to bring the same level of excellence to customer and employee experiences in other markets. LinkLive is the trusted platform for businesses that are shifting their customer interaction model from a traditional, primarily transactional one, to a modern digital communications strategy that emphasizes better customer experience and engagement to strengthen trust.

According to a 2021 Celent report, LinkLive differentiates itself in the market and offers the most complete solution that not only includes digital customer engagement, but also additional features such as workforce management, digital appointment scheduling, live chat with co-browsing, chatbots, integration into an organization’s existing infrastructure, and more on a single platform.

“LinkLive is the most secure and trusted digital engagement platform,” said John DeLoche, co-founder and managing partner at Invictus. “As we invest in additional platform innovations leveraging machine learning, LinkLive continues to earn the trust of customers who demand high performance with stringent security requirements.”

So far in 2022, LinkLive has been fueled by rapid growth and accomplishments, including:

  • Growth capital Partnership: The company partnered with Invictus in March 2022, providing a significant growth capital investment to accelerate LinkLive’s vision.
  • Expansion of the C-Suite management team: To help drive the company’s continued momentum, LinkLive announced a new C-Suite leadership team, including Chief Operating Officer Eric LeBow, Chief Product Officer Patrick Reetz, Chief Revenue Officer Jason Hills and Chief of marketing Martin Doettling to further guide the company’s vision and market success.
  • More than 600 banking customers: LinkLive has reached a new milestone with over 600 banks and credit unions using the LinkLive platform to enable modern customer experiences and deeper customer engagement.
  • More than 8,000 integrated health insurance brokers: As the health insurance industry rushed to meet October 1 CMS compliance deadlinesst2022, LinkLive has become the market-leading platform to help independent brokers comply with secure and recorded communications.

“LinkLive sets the highest standards for innovation, security and trust in digital engagement,” said William Nettles, Co-founder and managing partner at Invictus. “We are honored to support Perry and the entire LinkLive team in their mission.”

About LinkLive (

LinkLive, formerly Revation Systems, is a leader in digital communications. The company’s customer engagement platform, LinkLive, delivers best-in-class experiences with confidence, using artificial intelligence and a human approach. With its unique Secure Architecture for Encrypted Communications (SAFEc), LinkLive provides secure, encrypted communications for all channels, enhancing communications with customers through messaging, video, voice, document sharing and collaboration – streamlining customer and agent experiences with the help of AI. LinkLive is GLBA, SEC, Sarbanes-Oxley, and HIPAA compliant for logging, privacy, and security. The company actively invests in FedRAMP certification and its processes are HITRUST r2 certified.

About Invictus Growth Partners

Invictus Growth Partners is a private equity and buyout firm that invests in excellent seeded, capital-efficient, automation-enabled cloud software, cybersecurity and fintech companies seeking strategic capital and resources to accelerate their growth. The firm and all of its professionals are based in San Francisco.


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