Tops to honor U.S. veterans and serving military personnel with an 11% discount on Veterans Day


DiMino Lewiston Tops regularly gives back to VFW Down River Post 7487. Pictured, left to right, Vince Canosa, Anthony DiMino and Bill Justyk. (File photo)


Mon Nov 1, 2021 2:10 PM

Tops Friendly Markets recently, the company will once again offer military personnel and their immediate families an 11% reduction on their grocery bill this Veterans Day.

On Thursday, November 11, Tops Markets will honor an 11% discount on a total order to all veterans and immediate family members of the same household who shop at any Tops store. Customers must show proof of service that they are, or a member of their immediate family, a U.S. Veteran, active duty member, reservist, or retired member to automatically receive a reduction of 11 % of their total purchase that day.

“The respect and gratitude we have for the people who serve and have served in the military is immeasurable, and for that we are eternally grateful to them,” said Frank Curci, CEO and President of Tops. “We wanted to support local military personnel by giving back to our associates and clients who courageously defended our country and made many sacrifices during their military service.”

A press release noted, “Tops is a long-time supporter of military associates and clients. Since the inception of the Tops 11% Military Discount, Tops has saved veterans and their families nearly $ 576,000 on their groceries. Company support for military organizations includes, but is not limited to, support for the “Wall that Heals,” the American Veterans Tribute Travel Wall, Honor Flight Missions and the Golf Tournament, Veterans Race. 10th Anniversary, sending care packages for troops serving at home and abroad, visiting hospitals in Virginia, attending career fairs, parades and veteran exhibitions, and the Tops program “Stars for Our Troops” in which embroidered American flag stars intended for retirement are presented to veterans, active duty personnel and first responders. “

Tops Markets is headquartered in Williamsville and operates 157 full-service supermarkets with five additional franchise stores. It is the largest private for-profit employer in western New York State. For more information visit


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