Discovery CEO David Zaslav announced the name to WarnerMedia employees on Tuesday in a chat moderated by WarnerMedia CEO Jason Kilar.
“We thought we had to represent, really, who are we? Who are we? What is our belief system? What is important to us? What do we do every day,” said Zaslav. “And we thought about Warner Brothers and the fact that Warner Brothers is something that is the greatest content that has been produced in the last 98 years. Most of it has been produced where at the end you see the word Warner. Brothers. It’s imprinted in all of us and what he says is it makes you smile, and he says it’s a creative content business. That’s where the best and the brightest come from. tell their stories, and so we wanted to bring the brothers back. “
Zaslav also said the company’s new slogan will be “The Stuff That Dreams Are Made Of,” a line from the Warner Bros. movie. “The Maltese Falcon.”
announced last month its intention to split WarnerMedia and combine it with Discovery. Zaslav was appointed CEO of the new stand-alone media company, but the new name was kept under wraps until Tuesday. The mystery has made media watchers guess, with some suggesting DiscoveryWarnerMedia, similar to ViacomCBS (VIACA)
, and others who hope for DiscoMedia.
Discovery said the new company “will own one of the world’s deepest libraries with nearly 200,000 hours of iconic programming” and bring together more than 100 brands. The transaction includes CNN, which is part of WarnerMedia. The transaction is subject to regulatory approval.
Last week, Kilar, whose future had been the subject of speculation after the deal was announced, and who reportedly hired lawyers to negotiate with the company on the matter, said he planned to stay. in office until at least 2022.